The sun comes up quicker at certain times of the year, so there’s not a lot of time to get the ideal shot. About 3 minutes in fact.

If you’re shooting stills on a TVC shoot, they are very, very busy, so you need to know where to be that’s not in their way - but still get a great shot. You need to know where the sun won't be barrelling straight down your lens. You need all your settings ready, anticipating the light to come. And remember to shoot plates in the same light.

The client got this hero shot, which recently featured in an online campaign and on their website, plus a whole bunch of social images from the rest of the shoot for less than 2% of the TV production budget. Not bad when you think of what a stand-alone stills shoot would cost.