I know people like to pigeon-hole photographers. "You're a car guy, and you, on the other hand, are a lifestyle shooter, you do products, while you... you? Whaddaya mean you like a bit of everything?"

Maybe that comes in handy sometimes. I remember back in my art director days, you'd often want someone who could shoot fashion or lifestyle, but also nail the product shot. And, yes, the main thing is the hero shot... but you know what? Clients love their product shots too.

So this page is to cover off that area. It's important, right?