A series of stills from the Blackmores 'Be a well being' TVC campaign.

I especially liked the image of the boy climbing the tree. I think he and his sister may have been given red cordial before their scene. They were racing up and down that tree like um, like little leaping Gibbons. The fastest tree dwelling mammals. I just checked.

Anyway the boy stopped just for a tiny moment in a pose that made him look, with his paper crown, like a mediaeval king. Just replace the rope with a spear. A second later he was down the rope and off again.

The rest of the shoot was fun too. The commercial was a mixture of things you should and shouldn't do to stay healthy. So the boys eating pizza or the girl up late on her phone, as opposed to the girls playing rugby and so on.